Public Relations Officer (225-918)

A Public Relations Officer (PRO) plays a key role in managing and safeguarding the reputation of an organization. The role involves crafting communication strategies and promoting a positive image to the public. This position is critical in building and maintaining a positive public perception by crafting media releases and developing social media programs to shape public opinion and increase awareness of the organization’s work and goals. A PRO should possess excellent communication skills, both written and verbal, and have the ability to manage sensitive situations with tact and professionalism. Strong networking skills are essential to build and maintain relationships with media representatives, the community, and stakeholders at various levels.

Responsibilities

• Develop and implement strategic public relations campaigns to enhance the company’s image.
• Maintain a positive public perception through tailored communication strategies and campaigns.
• Stay abreast of, and respond to, trends and current events that impact the company.
• Communicate company goals and initiatives to stakeholders through various media channels.
• Draft press releases, speeches, and other public communications for the organization.
• Coordinate interviews and create speaking opportunities for company representatives.
• Develop and manage relationships with media representatives and industry professionals.
• Oversee the company’s social media presence and craft engaging content strategies.
• Monitor media coverage and measure the impact of public relations campaigns.
• Manage crisis communications, addressing sensitive issues to protect the company's reputation.
• Organize and attend promotional events to enhance public engagement and visibility.
• Collaborate with marketing teams to ensure consistency in external communications.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• Proven experience in public relations or a similar communications role.
• Exceptional verbal and written communication skills are essential.
• Strong networking skills to build relationships with media and stakeholders.
• Ability to manage multiple projects and meet tight deadlines effectively.
• Proficiency in using social media platforms for public engagement and communication.
• Experience in crisis management and the ability to maintain composure under pressure.