Product Marketing Manager 31J25

We are seeking a highly-skilled and experienced Product Marketing Manager to join our dynamic marketing team. The successful candidate will play a pivotal role in shaping and executing the marketing strategies for our diverse range of products. This position is integral to bridging the gap between product management and market trends, ensuring the successful launch and continuous growth of our product lines. You will work closely with product development, sales, and marketing communications teams to orchestrate product launches, create compelling marketing content, and develop strategies that resonate with our customers. Your expertise in understanding market dynamics and customer needs will drive our product positioning and messaging, ensuring our offerings stand out in competitive markets. If you are a visionary leader with a proven track record in product marketing, we would love to hear from you.

Responsibilities

• Develop and implement comprehensive product marketing strategies to meet business objectives.
• Analyze market trends and customer insights to guide product positioning and messaging.
• Collaborate with product management and sales teams for new product launches.
• Create engaging marketing materials and content that align with brand guidelines.
• Conduct competitive analysis to identify market opportunities and threats.
• Monitor and report on the effectiveness of marketing campaigns and product performance.
• Engage with stakeholders to ensure alignment on marketing initiatives and objectives.
• Coordinate with the public relations team to enhance product visibility and reputation.
• Drive customer engagement through innovative campaigns and events.
• Manage the marketing budget effectively to maximize return on investment.
• Partner with digital teams to enhance online presence and customer interactions.
• Continuously refine marketing strategies based on feedback and market developments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing or related roles.
• Proven experience in launching successful marketing campaigns for various products.
• Strong analytical skills with the ability to interpret complex market data.
• Excellent verbal and written communication skills to convey product value.
• Proficiency with marketing platforms and analytic tools like Google Analytics.
• Ability to collaborate across different departments and drive cross-functional projects.