Operation Specialist (Marketing Operations) 24D25

The role of an Operation Specialist in Marketing Operations is a critical position designed to support, facilitate, and enhance the marketing initiatives within an organization. This position is pivotal to ensuring that marketing campaigns and operations run smoothly by coordinating various processes, managing timelines, overseeing deployment activities, and maintaining quality control standards. The Marketing Operations Specialist plays a crucial role in aligning marketing strategies and activities with organizational goals, improving efficiencies, and enabling decision-making guided by data-driven insights. This role requires an analytical mindset, excellent communication skills, and a robust understanding of marketing technologies and platforms. As an Operations Specialist in Marketing Operations, your contributions ensure the seamless execution of marketing tactics and the optimization of marketing resources.

Responsibilities

• Coordinate with marketing teams to ensure timely execution of campaigns and projects.
• Develop and manage marketing operation processes to enhance efficiency and performance.
• Oversee the implementation of marketing technology tools and platforms effectively.
• Monitor project timelines, deliverables, and assess progress to meet deadlines.
• Facilitate communication between different departments for streamlined operations.
• Maintain a repository of marketing materials and update content regularly.
• Analyze marketing metrics to derive insights and support strategy formulation.
• Ensure adherence to compliance standards and best practices in marketing operations.
• Assist in budget management, allocation, and tracking marketing expenditures.
• Provide training and support to marketing staff on operational policies and tools.
• Collaborate with vendors and external partners for marketing initiatives and projects.
• Assist in troubleshooting operational issues and recommend corrective actions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline required.
• Minimum of three years of experience in marketing operations or a similar role.
• Strong understanding of marketing principles, tools, and technologies preferred.
• Proficiency in digital marketing platforms and analytics tools highly desirable.
• Exceptional organizational, project management, and multitasking skills necessary.
• Excellent verbal and written communication skills for diverse audiences.
• Ability to analyze complex data sets and generate actionable insights effectively.
• Experience with marketing automation and CRM systems is advantageous.