Media Buyer 07A26

We are seeking an experienced and strategic Media Buyer to join our dynamic marketing team. As a Media Buyer, you will be responsible for the planning, negotiation, and execution of advertising campaigns across various media platforms. This role requires excellent analytical skills, a deep understanding of media trends, and a strong ability to work collaboratively in a fast-paced environment. The ideal candidate will have a keen eye for identifying media opportunities and be adept at optimizing media strategies to maximize ROI. If you are passionate about driving impactful advertising campaigns and have the expertise to navigate the complex media landscape, we would love to meet you.

Responsibilities

• Develop and implement media buying strategies to achieve campaign objectives.
• Conduct media research and analysis to identify target audience preferences and trends.
• Negotiate and purchase advertising space across various media channels.
• Coordinate with creative teams to ensure ad materials meet media specifications and deadlines.
• Monitor and optimize media campaign performance for efficiency and effectiveness.
• Collaborate with vendor partners and media sales representatives to secure optimal rates.
• Track and report on media spending and campaign results against budget forecasts.
• Maintain knowledge of industry trends to enhance media buying strategies.
• Prepare detailed post-campaign analysis and present findings to stakeholders.
• Ensure all media buys align with brand objectives and marketing strategies.
• Manage relationships with media vendors to build long-term partnerships.
• Stay updated on new media channels and tools to enhance campaign performance.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field is required.
• Minimum of three years of experience in media buying or a related field.
• Strong negotiation and analytical skills are essential for this role.
• Proficient in using media buying tools and advertising platforms.
• Excellent communication and interpersonal skills for effective collaboration.
• Ability to manage multiple projects and meet tight deadlines efficiently.
• In-depth knowledge of digital and traditional media landscapes.