Media Buyer 04F25

A Media Buyer plays a crucial role in any company's advertising strategy, responsible for negotiating and purchasing advertising space across a variety of media outlets. The main goal for a Media Buyer is to ensure the company's message reaches as many consumers as possible, in the most cost-effective way. This involves analyzing audience data, negotiating prices, and collaborating with the creative and strategic teams to ensure advertisements are targeted effectively. Typically working with media outlets such as television, radio, online platforms, and print, Media Buyers must stay current with industry trends and be adept at forecasting the success of their advertising placements. As a Media Buyer, you will need strong analytical skills, the ability to communicate with clarity and conviction, and a deep understanding of media consumption habits. If you're strategic, results-driven, and ready to advocate for your company in the competitive media marketplace, this role is ideal for you.

Responsibilities

• Analyze and identify target audiences, using data to determine the best media platforms.
• Negotiate and book advertising space with media outlets on behalf of clients.
• Monitor performance metrics to ensure advertisements achieve desired engagement and reach.
• Collaborate with creative teams to ensure ad content aligns with strategic objectives.
• Develop and maintain relationships with media vendors to secure optimal rates.
• Analyze market research and consumer trends to optimize advertising strategies.
• Oversee the progress of media campaigns and adjust strategies as necessary.
• Manage budgets and ensure advertising procurement stays within financial plans.
• Compile and present performance reports to stakeholders, highlighting achieved metrics.
• Stay updated on media trends and emerging platforms to advise stakeholders.
• Ensure compliance with all relevant regulations and industry standards.
• Provide insights and recommendations for future advertising strategies and campaigns.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in media buying or a similar marketing field.
• Strong negotiation skills with experience dealing with media vendors.
• Excellent analytical skills to interpret research data and market conditions.
• Familiarity with buying software and digital marketing tools essential.
• Exceptional communication skills, both verbal and written, for stakeholder engagement.
• Ability to meet tight deadlines and manage multiple projects simultaneously.