Marketing Officer 27N25

The Marketing Officer position is a pivotal role within our dynamic marketing team, focused on driving the execution of marketing strategies that enhance brand performance and engagement. The role involves developing innovative campaigns, conducting market research, and monitoring trends to ensure that our marketing efforts align effectively with the overarching corporate goals. As a Marketing Officer, you will collaborate with cross-functional teams, including sales, product development, and customer service, to deliver creative solutions that meet our target audience's needs. This is an exciting opportunity for a results-driven marketing professional who thrives in a fast-paced environment and is eager to contribute to the strategic growth of the organization.

Responsibilities

• Develop and implement marketing campaigns that align with strategic business objectives.
• Monitor and analyze market trends to identify opportunities and drive market performance.
• Coordinate with stakeholders to ensure the success of marketing initiatives and programs.
• Create engaging content and collateral that resonates with target audiences.
• Collaborate with cross-functional teams to support product launches and promotional activities.
• Manage social media channels and online presence to enhance brand visibility.
• Conduct competitive analysis to benchmark marketing strategies and tactics effectively.
• Oversee digital marketing efforts, including SEO, PPC, and email marketing campaigns.
• Prepare and present detailed reports on marketing activities and outcomes to senior management.
• Maintain budgets and optimize costs for campaigns without compromising quality or impact.
• Engage with external partners and agencies to amplify marketing campaigns and brand voice.
• Assist in the development of the annual marketing plan and budgeting process.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably within a corporate environment.
• Strong project management skills with ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills for dynamic team collaboration.
• Proficiency in digital marketing tools and platforms, including SEO and PPC.
• Analytical mindset with the ability to interpret data and trends accurately.
• Creative thinker with a passion for developing innovative marketing strategies.