Marketing Manager

Position Overview

We are looking for a strategic and commercially driven Marketing Manager to lead and scale the online presence of our FinTech, technology, and iGaming products.

This role requires hands-on experience in high-growth digital industries such as iGaming, FinTech, payments, SaaS, or online gaming platforms — not just general marketing exposure. The ideal candidate understands performance marketing in competitive markets, player acquisition funnels, affiliate-driven growth, compliance-sensitive messaging, and how to translate technical product capabilities into compelling customer messaging.

Experience in iGaming performance marketing, player acquisition, retention campaigns, and bonus-led promotions will be highly preferred.

Roles & Responsibilities

Digital Marketing & Performance

• Plan, execute, and optimize digital marketing campaigns across Meta, LinkedIn, Google Ads, SEO, email marketing, and iGaming traffic sources
• Manage performance campaigns with clear ROI focus
• Monitor and improve key metrics including CPC, CPA, CPL, LTV, conversion rate, and ROI
• Oversee paid and organic acquisition strategies
• Manage player acquisition funnels including deposit conversion optimization (for iGaming products)
  
  

• Translate technical product features into clear, customer-focused messaging
• Develop strong value propositions for different customer segments (B2C and/or B2B)
• Ensure consistent brand positioning across all digital channels
• Create compelling promotional campaigns including bonuses, tournaments, and seasonal offers (iGaming focus)
  
  

• Plan and manage content calendars across digital platforms
• Lead campaign launches from strategy to execution
• Ensure digital brand consistency across ads, landing pages, and communication materials
• Work closely with creative teams to develop high-converting ad creatives and landing pages
  
  

• Manage and optimize affiliate marketing programs (especially within iGaming networks)
• Work with affiliates and partners to drive performance-based growth
• Monitor affiliate ROI and player quality metrics
• Identify new partnership opportunities for customer acquisition
  
  

• Track and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, affiliate dashboards, and reporting tools
• Monitor player behavior metrics (Retention, ARPU, LTV – for iGaming)
• Present actionable insights and performance reports to leadership
• Continuously optimize strategies based on data
  
  

• Review and guide creative outputs including ads, short-form videos, landing pages, and marketing graphics
• Collaborate closely with Sales, Operations, Product, and Compliance teams
• Lead and manage a small marketing team, setting strategic direction and priorities
  
  

• 5+ years of marketing experience in iGaming, FinTech, payments, SaaS, or high-growth digital businesses
• Strong understanding of performance marketing and digital acquisition channels
• Proven experience managing performance-driven campaigns in competitive industries
• Experience in iGaming player acquisition, affiliate marketing, and retention campaigns (highly preferred)
• Solid knowledge of analytics tools and dashboard reporting
• Experience leading small marketing teams
• Strong commercial mindset with data-driven decision-making ability
• Excellent communication and cross-functional collaboration skills
  
  

• Experience launching new digital, financial, or iGaming products
• Exposure to international markets
• Experience scaling online customer acquisition funnels
• Knowledge of regulatory and compliance considerations in iGaming markets