Marketing Manager

Title: Marketing Manager

Location: Time Out Market Abu Dhabi

Department: Operations

Reporting to: General Manager

Brand Video: Time Out Market_Brand Video_MAR2022.mp4

Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out Media to bring the best of the city together under one roof: its best chefs, restaurants, drinks and cultural experiences.

We are seeking a Marketing Manager in our soon to open Market in Abu Dhabi to enhance our brand presence, drive footfall and brand awareness, and ensure a seamless, exciting experience for our customers and partners.

We are looking for a dynamic and creative Marketing Manager to lead our marketing initiatives across all platforms. This role will be crucial in managing marketing campaigns, public relations efforts, social media, coordinating entertainment, and maintaining strong relationships with our concessionaires. The ideal candidate will be passionate about food and culture and have a proven track record of success across the following key responsibilities.

Key Responsibilities:

• Develop – supported by our HQ team – and implement integrated marketing strategies that align with the company’s business objectives and drive increased visitor traffic and brand loyalty.
• Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders.
• Manage our social media presence, including Facebook, Instagram, TikTok and additional channels that may be deemed relevant. Create and publish engaging content tailored to our unique audiences.
• Plan and coordinate programmed entertainment and events that enhance the visitors’ experience and promote the Market’s vibrant atmosphere. Work closely with artists, performers, and other cultural entities.
• Responsible for digital campaigns across SEO, SEM, paid media, social media, email automation, and partnerships.
• Optimize campaigns to drive bookings, direct channel growth, and loyalty program engagement.
• Foster strong, collaborative relationships with all concessionaires to ensure they are aligned with the Market’s standards and goals. Act as the primary marketing liaison to support their promotional activities and enhance their presence within the Market.
• Ensure that all marketing and promotional materials are in line with our brand identity, including assisting in the creation and editing of promotional material.
• Collaborate with CRM team to grow engagement, retention, and lifetime value.
• Monitor and report on the effectiveness of marketing campaigns and events using predefined KPIs.
• Utilise data, trends and customer feedback to inform future campaigns and improve the visitor experience.
• Support incident / crisis responses – supported by our team – ensuring that the brand is safeguarded.

Qualifications:

• Bachelors degree in Marketing, PR, or a related field.
• At least 3-5 years of experience in marketing management, preferably in hospitality, retail, or entertainment sectors.
• Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to manage social media platforms and craft engaging content.
• Experience in event planning and management.

What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

• Be commercially astute
• Either have experience at or want to dive headfirst into a fast-paced
• transformative company in pursuit of excellence
• Think globally
• Have excellent communication and relationship building skills
• Have a high sense of ownership, urgency and drive

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.