Marketing Manager 04F25

The Marketing Manager is a strategic leader responsible for developing, implementing, and executing marketing strategies to promote the brand, products, or services of the organization. Tasked with delivering new customer acquisition, customer retention, and the enhancement of profitability, the Marketing Manager plays a crucial role in the success of the business. They work closely with different departments to align all marketing activities with business goals and to utilize market data effectively for growth opportunities. This role demands creativity, excellent communication skills, a solid analytical mindset, and the ability to adapt to the constantly evolving market dynamics. By overseeing the development and execution of marketing campaigns, this position requires a dynamic professional who is passionate about delivering impactful results and driving the business forward through strategic partnerships and innovative ideas.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead the marketing team to ensure smooth execution of campaigns and initiatives.
• Analyze market trends and customer behaviors to inform marketing strategies.
• Manage budgets for marketing campaigns, ensuring cost-effective spending.
• Collaborate with product development teams to align marketing strategies with new products.
• Monitor and report on the effectiveness of ongoing and past marketing campaigns.
• Oversee the creation and publication of all marketing content across various platforms.
• Establish strategic partnerships with industry stakeholders to enhance brand visibility.
• Conduct competitor analysis to maintain the company’s competitive advantage.
• Manage relationships with external vendors to ensure quality and timely deliverables.
• Create metrics for measuring engagement and traction across different marketing channels.
• Lead the charge for customer retention strategies alongside customer feedback protocols.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Minimum of five years of experience in a marketing managerial role.
• Strong communication and interpersonal skills for internal and external collaboration.
• Proven ability to develop and drive marketing strategies for business growth.
• Hands-on experience with digital marketing channels, tools, and analytics.
• Proficiency in marketing software and platforms, including CRM tools and MS Office.
• Exceptional analytical skills and proficiency in data-driven decision making.