Marketing Executive

• Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
• Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
• Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
• Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
• Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
• Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
• Support the creation and scheduling of relevant healthcare content across approved digital platforms.
• Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
• Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
• Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
• Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
• Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
• Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.

Responsibilities

• Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
• Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
• Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
• Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
• Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
• Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
• Support the creation and scheduling of relevant healthcare content across approved digital platforms.
• Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
• Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
• Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
• Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
• Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
• Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.