Marketing Executive (Financial Products) (225-818)

As a Marketing Executive specializing in financial products, you will be at the forefront of driving our marketing efforts to promote and enhance our financial services portfolio. In this role, you will develop strategic marketing plans, execute comprehensive marketing campaigns, and work towards increasing brand awareness and customer acquisition for our diverse range of financial products. You will collaborate closely with a team of marketing professionals and cross-functional departments to ensure that our message is communicated consistently and effectively. You will also monitor market trends, identify opportunities for growth, and assess customer needs to tailor marketing efforts that resonate with our target audience. Your creativity, analytical skills, and financial sector knowledge will be crucial in elevating our marketing strategies and achieving our business objectives.

Responsibilities

• Develop and implement marketing strategies for financial products to increase brand awareness.
• Collaborate with product development teams to ensure market alignment and customer satisfaction.
• Create engaging content for various channels, including digital, print, and social media platforms.
• Conduct market research to identify trends, demographics, and competitive landscape insights.
• Monitor and analyze marketing campaign performance to optimize strategies and outcomes.
• Coordinate with external agencies and vendors to execute marketing activities and events.
• Manage the marketing budget, ensuring cost-effectiveness and budget adherence in all campaigns.
• Establish partnerships and alliances to enhance marketing outreach and customer engagement.
• Support sales and business development teams with marketing collateral and presentations.
• Lead the design and production of promotional materials, ensuring brand consistency and quality.
• Develop CRM strategies to maintain customer relationships and enhance loyalty programs.
• Prepare and present regular reports on marketing performance and ROI to senior management.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field preferred.
• Proven experience in marketing financial products or similar industry-related roles.
• Strong understanding of financial products and the financial services market.
• Excellent written and verbal communication skills for diverse audiences.
• Proficiency in digital marketing tools, platforms, and analytics software.
• Ability to work collaboratively in a team and manage projects independently.
• Strong analytical skills with a focus on data-driven marketing decisions.
• Creative thinking with the ability to develop innovative marketing solutions.
• Experience in managing budgets and demonstrating ROI from marketing activities.
• Knowledge of compliance and regulatory guidelines in the financial industry.