Marketing Executive (Financial Products) 11F25

As a Marketing Executive specializing in Financial Products, you will play a pivotal role in shaping our brand's image and driving growth across various financial product portfolios. Your mission will be to execute comprehensive marketing strategies that resonate with target audiences and elevate our market presence. Collaborating closely with cross-functional teams, you will leverage market insights to deliver high-impact campaigns and initiatives that align with business objectives. This dynamic position offers the opportunity to apply innovative marketing techniques, including digital marketing, content creation, and customer engagement strategies. The ideal candidate will have a keen understanding of the financial sector, a creative mindset, and the ability to translate complex financial concepts into compelling marketing messages.

Responsibilities

• Develop and implement innovative marketing strategies for financial product campaigns.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Create compelling content that effectively communicates financial product benefits.
• Analyze campaign performance and utilize data insights to optimize marketing efforts.
• Manage social media platforms to enhance brand visibility and audience engagement.
• Coordinate with external agencies to produce high-quality marketing materials.
• Plan and execute digital marketing initiatives including SEO and SEM strategies.
• Maintain a strong understanding of regulatory requirements in financial marketing.
• Organize events, webinars, and workshops to promote financial products.
• Develop and maintain relationships with key stakeholders and financial partners.
• Prepare reports and presentations on marketing activities and achievements.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or related field required.
• Proven experience in marketing financial products or services is essential.
• Strong understanding of digital marketing and social media platforms.
• Excellent written and verbal communication skills are mandatory.
• Ability to translate complex financial concepts into clear marketing messages.
• Knowledge of financial industry regulations and compliance standards preferred.
• Proficient in marketing analytics tools and CRM software such as Salesforce.