Marketing Executive (225-922)

A Marketing Executive plays a vital role in the development and execution of strategic marketing initiatives and campaigns. This position is responsible for maintaining and expanding a company's presence, increase brand awareness, and attract customers in both local and global markets. As a Marketing Executive, you will collaborate with sales, design, and product teams to ensure cohesive marketing strategies align with business objectives. This role requires a creative and analytical mindset to craft compelling content that engages target audiences and drives sales growth. Additionally, the Marketing Executive will analyze market trends and the effectiveness of various marketing strategies, making adjustments as necessary to optimize performance and achieve business goals.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives.
• Coordinate with cross-functional teams to ensure cohesive marketing initiatives and strategies.
• Conduct market research to identify market trends, competitive analysis, and customer preferences.
• Create engaging and informative content across various marketing channels including digital, print, and social media.
• Manage and optimize marketing campaigns to enhance brand visibility and customer engagement.
• Evaluate the performance of marketing campaigns and strategies using key performance indicators (KPIs).
• Collaborate with designers and product teams to develop promotional and advertising materials.
• Organize promotional events, exhibitions, and product launches to enhance brand awareness.
• Manage company’s online presence and update digital content on the website and social media platforms.
• Maintain strong relationships with media partners, influencers, and other stakeholders for collaborative opportunities.
• Develop and manage the marketing budget ensuring cost-effectiveness and return on investment (ROI).
• Provide regular reports and presentations to senior management on marketing initiatives and outcomes.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Proven work experience as a Marketing Executive or in a similar role.
• Strong understanding of marketing principles and strategies across various channels.
• Excellent verbal and written communication skills with the ability to create compelling content.
• Proficiency in digital marketing tools and platforms including SEO, PPC, and email marketing.
• Strong analytical skills with the ability to analyze data and draw insights for decision-making.
• Creative problem-solving skills and the ability to think outside the box.