Marketing Executive (225-907)

The role of a Marketing Executive is pivotal in shaping the communications and marketing strategies within an organization. This position is integral to identifying and implementing initiatives that drive the brand's growth, enhance customer engagement, and ultimately increase sales revenue. As a Marketing Executive, you will work closely with the marketing team to develop and execute comprehensive marketing plans, including digital marketing, advertising, promotions, and public relations. You will need to exhibit a keen understanding of market dynamics and trends to make strategic decisions and tailor campaigns that resonate with the target audience. Your efforts will support the organization in reaching its marketing goals and objectives through innovative and effective campaigns.

Responsibilities

• Develop and implement strategic marketing plans and forecasts to achieve objectives.
• Oversee the execution of marketing strategies and ensure alignment with company goals.
• Conduct market research to identify trends, competitors, and customer preferences.
• Collaborate with the creative team to design and produce marketing content.
• Manage and optimize digital marketing campaigns across various online platforms.
• Plan and coordinate marketing events, product launches, and promotional campaigns.
• Liaise with media and advertising partners for brand positioning and campaign execution.
• Analyze and report on the effectiveness of marketing activities and campaigns.
• Maintain the company’s online presence and support brand awareness initiatives.
• Develop alliances with key industry stakeholders to expand the brand's reach.
• Oversee the marketing budget and ensure cost-effective allocation of resources.
• Provide support in drafting and preparing press releases and other communications.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in marketing or a similar role for at least two years.
• Strong understanding of digital marketing metrics and online platforms.
• Excellent communication skills, both verbal and written, are essential.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills to develop unique marketing solutions.
• Proficiency with marketing tools and software, including analytics and CRM systems.