Marketing Executive 18F26

The role of a Marketing Executive is pivotal in developing and executing marketing strategies that boost brand awareness, promote products, and drive sales. As a marketing executive, you will work closely with management to identify market opportunities and create marketing campaigns that align with the company's growth objectives. You will need to be innovative and strategic, equipped with the skills to analyze market trends, customer needs, and competitor activity. Your goal is to enhance the company’s market presence, foster customer engagement, and contribute significantly to revenue generation. A successful candidate will have a creative mindset and strong communication skills, with the ability to translate complex data into actionable marketing strategies.

Responsibilities

• Develop and implement integrated marketing campaigns to boost product visibility.
• Conduct regular market research to identify new opportunities and consumer preferences.
• Collaborate with the sales team to create initiatives that enhance customer retention.
• Manage social media channels to engage with the audience effectively.
• Analyze campaign performance metrics to optimize future marketing strategies.
• Coordinate with designers and content creators to produce promotional material.
• Organize marketing events and promotional activities to engage customers in person.
• Monitor competitors’ marketing activities and develop counter-strategies.
• Prepare and present marketing performance reports to stakeholders regularly.
• Budget management for marketing projects to ensure cost-effectiveness.
• Maintain up-to-date knowledge of marketing trends and industry developments.
• Support the development of pricing strategies and product positioning efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 2 years of professional experience in a marketing role.
• Strong analytical skills to assess market data and campaign performance.
• Proficient in the use of digital marketing tools and social media platforms.
• Excellent verbal and written communication skills with attention to detail.
• Ability to work collaboratively with cross-functional teams for cohesive marketing activities.
• Strong organizational skills to handle multiple projects in a dynamic environment.