Marketing & CRM Manager (225-919)

The Marketing & CRM Manager is an integral position within our organization, responsible for developing and executing a strategic marketing and customer relationship management plan. This role demands a highly skilled individual with a strong background in marketing, analytics, and client relationship strategies. The successful candidate will oversee various marketing campaigns ensuring they align with our brand identity and company goals. They will lead our efforts to use data-driven insights to enhance customer satisfaction and loyalty, maintaining a robust CRM system to optimize communication and conversion efforts. The ideal candidate should possess strong leadership capabilities, excellent communication skills, and a passion for innovative marketing strategies.

Responsibilities

• Develop and execute comprehensive marketing plans to meet business objectives.
• Lead customer relationship management efforts to increase customer retention rates.
• Analyze market trends and data to find opportunities for growth.
• Collaborate with cross-functional teams to align marketing strategies with company goals.
• Oversee the creation and implementation of impactful marketing campaigns.
• Manage CRM platforms to improve customer engagement and satisfaction.
• Track and report on the effectiveness of marketing campaigns and initiatives.
• Utilize data analytics to understand customer behaviors and preferences.
• Coordinate with sales teams to align strategies and enhance sales performance.
• Develop and manage marketing budgets effectively to maximize ROI.
• Ensure marketing strategies are current and aligned with industry trends.
• Establish strong relationships with clients to foster loyalty and repeat business.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing management or CRM-focused role.
• Strong understanding and application of marketing strategies and principles.
• Ability to analyze data to drive strategic marketing decisions.
• Excellent communication, leadership, and team management skills.
• Proficient in CRM systems and marketing software applications.
• Demonstrated ability to manage marketing budgets and resources effectively.