Marketing & CRM Manager 10J26

The Marketing & CRM Manager position is a pivotal role within our organization, dedicated to amplifying brand awareness and fostering strong customer relationships. This role revolves around developing and executing comprehensive marketing strategies while simultaneously enhancing customer relationship management processes. Candidates will engage in the analysis of consumer behavior to tailor marketing campaigns that effectively engage target audiences. The ideal candidate should have a robust understanding of digital marketing tools, creative campaign management, and CRM systems. As a bridge between our brand and customers, the Marketing & CRM Manager is responsible for ensuring that all customer interactions are positive and contribute to brand loyalty. Strong leadership skills, creative thinking, and the ability to analyze complex data sets are essential for succeeding in this role, alongside a proven track record in managing high-performing teams. If you have a passion for marketing and a knack for nurturing customer connections, this opportunity is perfect for you.

Responsibilities

• Develop and implement comprehensive marketing strategies to meet organizational goals.
• Manage and optimize CRM activities to enhance customer retention and satisfaction.
• Lead the creation of engaging marketing campaigns across various digital platforms.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Analyze market trends and consumer behavior to inform marketing efforts.
• Oversee the marketing budget, optimizing spend based on strategic priorities.
• Monitor and report on the effectiveness of marketing and CRM campaigns.
• Identify and nurture potential partnerships with external stakeholders or agencies.
• Ensure CRM data is accurate, secure, and used effectively for marketing purposes.
• Lead, mentor, and develop the marketing and CRM team to achieve maximum performance.
• Continuously evaluate and implement innovative marketing practices and technologies.
• Schedule regular updates and review sessions with upper management to track progress.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Minimum of 5 years experience in marketing and CRM management roles.
• Proven ability to develop effective marketing strategies and manage cross-channel campaigns.
• Demonstrated experience in using CRM systems to support marketing strategies.
• Strong analytical skills with a data-driven approach to decision making.
• Excellent communication and interpersonal skills to collaborate with various departments.
• Proficiency with digital marketing tools and platforms, including SEO/SEM.
• Experience in managing and leading a team towards strategic objectives.
• Ability to work under pressure and handle multiple projects with tight deadlines.