Marketing Coordinator

Who we are

Founded in 2016, Alef Education (ALEFEDT on the Abu Dhabi Securities Exchange) is an award-winning AI powered learning solutions provider redefining K to 12 education. Headquartered in Abu Dhabi, the company serves approximately 2.0 million students and 84,000 educators across 19,000 schools in the UAE, Indonesia, and Morocco.

Its flagship Alef Platform delivers personalized learning experiences that enhance student engagement and outcomes, while its supplemental solutions Alef Pathways, Abjadiyat, and Arabits extend learning across subjects and languages.

Through its innovative use of artificial intelligence, data insights, and culturally relevant content, Alef Education is transforming teaching and learning to advance equity, access, and excellence for every student.

About The Role

The Marketing Coordinator is responsible for designing, executing and monitoring marketing programs and campaigns to meet strategic organizational and marketing objectives. Responsibilities include oversight of marketing strategies, production support of marketing campaigns and events, marketing research, reporting and development of content to drive sales and targeted results.

Key Responsibilities:

Social Media Marketing - Support development and lead implementation of social media marketing strategies with to enable target market reach and sales objectives

• Work closely with Business Development leadership to develop social media marketing strategies that accelerate engagement and drive action
• Responsible to manage editorial calendar of social media marketing activities and events to maintain continuous awareness of the brand and accelerate opportunities for sales
• Develop and implement social media marketing concepts according to strategic objectives outlined for campaigns and overall marketing goals
• Develop and implement detailed social media marketing strategies that maximize efficiency and performance of targeted goals within budget parameters
• Drive demand for Alef Education positioning the organization on various social media platforms as a well regarded, key strategic partner to meet client education objectives
• Evaluate market conditions, leading digital market research and analysis to support development of detailed social media marketing strategies and campaigns that align with and complement overall marketing strategies
• Develop and maintain relationships with existing and prospective social media marketing partners, identifying trends and engaging platforms that maximize marketing results
• Collaborate with marketing and design teams to produce and delivery creative content that maximizes marketing results, aligned with brand and division strategies
• Monitor performance of social media marketing activities, adjusting and streamlining lead generation processes and enabling sales to effectively capitalize on opportunities
• Support renewal and negotiation of vendor contracts with a mind for long term value and sustainable marketing performance

Event Management - Responsible for the implementation of marketing events to enhance the positive reputation and education expertise of Alef Education

• Serve as project manager for marketing events and tradeshows
• Research and identify potential marketing events that will enable Alef Education to promote its brand, products and services in target markets
• Maintain effective, timely communication with all key stakeholders, with focus on pre- and post- show follow up to proactively address all needs throughout events
• Support the negotiation and implementation of event contracts, working closely with the procurement and finance teams to enable rapid contract execution
• Coordinate travel, meeting, and event logistics for all participants and key stakeholders
• Procure, order, track and manage event inventory and collateral as required
• Track and report on event ROI based on pipeline, revenue and other KPI as directed by Head of Marketing and Head of BD
• Oversee event business partners to ensure smooth facilitation of activities and execution of contract scopes and terms

Implementation of Marketing Campaigns - Support the implementation of assigned marketing campaigns, events and projects to enable target market objectives

• Develop and implement assigned marketing concepts according to strategic objectives outlined for campaigns and overall division goals
• Develop and gain approval for detailed marketing timelines and concepts with, support of Head of Marketing, to maximize efficiency and performance of targeted goals within budget parameters
• Collaborate with marketing and product teams to produce and deliver creative content that maximizes marketing results, aligned with brand and division strategies
• Monitor performance of marketing activities, recommending adjustment and streamlining of processes to enable effective achievement of goals
• Organize events, exhibitions and photo shoots that enhance brand image

Market Research - Conduct analysis and develop reports to enable decision making on marketing strategies based on trends and target market needs

• Compile data and analysis about customer experience and product perception across multiple channels to inform marketing content
• Research and forecast future sales and performance trends as assigned
• Research competitors and capitalize on market activities to improve digital marketability of Alef Education products and services
• Track and periodically report industry and market trends in digital and product marketing to enable aligned and effective practices that deliver results across the organization

To Be The Right Fit, You'll Need

• Bachelor's Degree in Marketing or a related discipline
• 2-4 years of experience facilitating marketing initiatives & campaigns
• Relevant industry experience in areas of education and/or technology a plus
• Proven track record of marketing performance across various marketing platforms a plus
• Experience managing media vendors, including contract negotiation
• Understanding of marketing concepts and the key performance indicators used to track specific channels including web, social media, paid search, SEO and email
• Previous marketing research experience a strong advantage
• Problem solving; ability to drive toward project completion, overcoming obstacles, bottlenecks and other risks as required
• Relationship Builder; ability to quickly establish credibility, influence and trust with other team members in order to better drive results
• Deadline oriented; ability to articulate priorities and revise plans to meet tight deadlines
• Fluency in English and Arabic.

What we offer

We believe our people are our greatest advantage. We value curiosity, purpose, and the drive to make a real difference. When you join Alef, you join a mission — and a team that’s just as passionate about transforming education as you are.

Here’s a glimpse of what we offer:

• Annual flight allowance
• Annual performance bonus
• Education allowance
• Health and Life insurance
• Enhanced leave policy
• A hybrid work model and remote working days to work from anywhere

At Alef, we don’t just imagine a better future for education.

We build it — together.

https://www.alefeducation.com/