Marketing Coordinator (Healthcare) 31O25

The Marketing Coordinator (Healthcare) primarily facilitates the execution and monitoring of marketing strategies tailored to the healthcare industry. This role involves collaboration across departments to ensure a cohesive approach towards promoting health services, products, or brands. With a keen understanding of the healthcare industry, the Marketing Coordinator needs to handle multiple projects simultaneously, ensuring each campaign aligns with the overall business objectives. Effective communication, attention to detail, and analytical skills are essential as this role demands the generation of insightful marketing reports. By supporting the marketing team, the Marketing Coordinator helps cultivate strong client relationships and bolster brand presence within a competitive marketplace.

Responsibilities

• Collaborate with the marketing team to plan and execute healthcare marketing campaigns.
• Conduct market research to understand trends, needs, and healthcare industry dynamics.
• Coordinate the production of marketing materials in conjunction with internal teams.
• Analyze marketing data to track the success of healthcare-focused campaigns.
• Assist in the management and optimization of digital marketing channels for healthcare clients.
• Organize and participate in events and trade shows to promote healthcare services.
• Maintain and update the marketing database, ensuring accurate and up-to-date information.
• Develop strong relationships with clients to support and fulfill their marketing needs.
• Support the creation and delivery of engaging content tailored to the healthcare audience.
• Facilitate collaboration between creative teams and healthcare specialists for effective messaging.
• Assist in budget management and invoicing for healthcare marketing projects.
• Monitor competitor activities and market changes affecting the healthcare sector.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• At least two years of experience in marketing, preferably within the healthcare industry.
• Strong understanding of digital marketing tools and practices applicable to healthcare.
• Proficient in Microsoft Office Suite and marketing software applications.
• Exceptional communication and interpersonal skills with a focus on healthcare terminology.
• Demonstrated ability to manage multiple projects with tight deadlines in a healthcare setting.
• Analytical mindset with the ability to interpret data and provide actionable insights.