Marketing Coordinator (Healthcare) 30D25

The role of a Marketing Coordinator in the healthcare sector is pivotal in bridging the gap between healthcare services and the market. This position involves developing marketing strategies that enhance patient engagement and drive brand recognition. As a Marketing Coordinator, you will be responsible for creating and implementing marketing campaigns, managing patient communication, and collaborating with various healthcare teams to ensure cohesive messaging. Your objective will be to promote healthcare services effectively, ensuring that campaigns are patient-centric and adhere to healthcare regulations. You will work with digital tools and analytics to measure the success of various marketing efforts, optimizing strategies to achieve organizational goals. A strong candidate will possess excellent communication skills, a keen understanding of healthcare market trends, and the ability to multitask in a fast-paced environment.

Responsibilities

• Develop and execute marketing campaigns tailored to the healthcare industry environment.
• Coordinate with healthcare teams to ensure all marketing efforts align with patient needs.
• Design and distribute marketing materials for both digital and print media channels.
• Analyze patient feedback to refine marketing strategies and improve service delivery.
• Manage social media accounts to increase brand awareness and patient engagement.
• Monitor healthcare market trends to adapt strategies and stay ahead competitively.
• Organize and participate in community events to promote healthcare services.
• Collaborate with external vendors for marketing activities and promotional materials.
• Prepare detailed reports on campaign performance, providing insights and recommendations.
• Ensure all marketing communications comply with healthcare laws and regulations.
• Assist in developing content for websites, newsletters, and patient portals.
• Support the marketing team in special projects and organizational initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related healthcare field is preferred.
• Minimum of 2 years experience in marketing, preferably in the healthcare sector.
• Proficient understanding of digital marketing tactics and tools for health services.
• Excellent written and verbal communication skills to effectively engage patients.
• Strong analytical skills with the ability to analyze data and report findings.
• Ability to manage multiple projects simultaneously and meet tight marketing deadlines.
• Knowledge of healthcare regulations and compliance standards pertinent to marketing.