Marketing Coordinator 31O25

A Marketing Coordinator plays a pivotal role in supporting the marketing department's efforts to grow brand awareness, customer engagement, and overall market reach. As a key support figure in the implementation of marketing strategies, a Marketing Coordinator will be expected to manage administrative tasks, coordinate marketing campaigns, assist with content creation, and analyze data to aid in decision-making processes. This role is an excellent fit for a detail-oriented individual who thrives in a fast-paced environment and has the ability to handle multiple tasks simultaneously. With strong communication skills, both written and verbal, the Marketing Coordinator will work closely with other department teams to ensure brand consistency and to optimize marketing initiatives for maximum return on investment.

Responsibilities

• Assist in the planning and execution of marketing campaigns across various channels.
• Coordinate with external vendors to ensure timely delivery of marketing materials.
• Conduct market research to identify trends and customer insights for strategy development.
• Manage and update company databases and customer relationship management systems.
• Support the content creation team by providing relevant research and writing assistance.
• Prepare and distribute promotional materials and newsletters for audience engagement.
• Organize and oversee company events, trade shows, and promotional activities.
• Analyze marketing data and metrics to develop actionable insights and reports.
• Monitor and manage the company's social media profiles and online presence.
• Assist in maintaining the company’s website content to ensure current information.
• Collaborate with graphic designers to prepare visually appealing marketing collateral.
• Provide administrative support to the marketing and communications departments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Excellent understanding of marketing principles and industry best practices.
• Strong proficiency in Microsoft Office Suite and marketing software applications.
• Exceptional communication skills, both written and verbal, with attention to detail.
• Proven ability to manage multiple projects in a fast-paced environment effectively.
• Experience with social media platforms and digital marketing tools is required.
• Demonstrated ability to conduct market research and report findings succinctly.