Marketing Coordinator (225-909)

The Marketing Coordinator plays a crucial role in the day-to-day marketing operations of an organization. This position is responsible for supporting marketing managers in various campaigns and initiatives to foster business growth and brand recognition. This role requires a dynamic individual who is well-versed in marketing principles and willing to engage in various hands-on tasks. By coordinating promotional activities and analyzing market trends, the Marketing Coordinator ensures that the organization effectively communicates with its target audience. Furthermore, this role involves collaboration with sales and product teams to align marketing strategies with organizational goals. Strong communication, organizational, and analytical skills are essential for success in this position.

Responsibilities

• Assist in the development and execution of marketing campaigns and projects.
• Coordinate with various departments to ensure alignment on marketing objectives.
• Manage social media accounts and engage with audiences to drive brand awareness.
• Prepare reports on marketing metrics and campaign performance analysis.
• Organize and coordinate events such as trade shows and product launches.
• Support the creation of promotional materials, including brochures and newsletters.
• Monitor trends in the industry to stay ahead of the competition and market demands.
• Assist in managing the marketing budget and track expenses against forecasts.
• Explore new platforms and tools to enhance marketing efforts and outreach.
• Collaborate with external vendors and partners to implement marketing strategies.
• Conduct market research to identify new opportunities and customer preferences.
• Ensure brand consistency across all marketing communications and materials.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• At least two years of experience in a marketing or related role is preferred.
• Strong understanding of marketing principles and digital marketing strategies.
• Proficiency in using marketing tools and software, including CRM and analytics platforms.
• Excellent written and verbal communication skills are essential for this role.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with strong problem-solving skills and attention to detail.
• Experience with social media platforms and engagement strategies for brand growth.
• Team player with the ability to build strong relationships across departments.
• Ability to analyze data and present actionable insights effectively.