Marketing and Sales Executive (225-1009)

The Marketing and Sales Executive plays a crucial role in driving revenue growth and market presence for the company through strategic marketing and sales initiatives. This dynamic role involves crafting and executing marketing campaigns, identifying new business opportunities, and nurturing relationships with potential and existing clients. The ideal candidate is proactive, with a strong acumen in both marketing strategies and sales tactics, and possesses excellent communication and interpersonal skills. This role requires the ability to think creatively and strategically to develop penetration strategies that will expand the company's reach and profitability. The Marketing and Sales Executive will collaborate closely with various departments to align on sales strategies and market goals, ensuring the company remains competitive and innovative in its offerings.

Responsibilities

• Develop and implement strategic marketing campaigns to boost company visibility and sales.
• Identify and evaluate new market trends and opportunities for business expansion.
• Build and maintain strong relationships with clients, partners, and key industry stakeholders.
• Drive the sales team to achieve and exceed set revenue targets and business objectives.
• Coordinate with the product development team to align product offerings with market needs.
• Conduct market research to gather data on competitors and consumer behavior.
• Prepare and present detailed reports on marketing and sales activities to senior management.
• Oversee the development of promotional materials and manage brand integrity across channels.
• Plan and participate in industry events, trade shows, and networking opportunities.
• Utilize CRM software to manage and track customer interactions and sales progress.
• Ensure compliance with marketing and advertising regulations and company policies.
• Collaborate with the digital marketing team to optimize online presence and lead generation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience of at least three years in marketing and sales roles.
• Strong understanding of digital marketing channels and tools for brand promotion.
• Excellent verbal and written communication skills to engage stakeholders effectively.
• Demonstrated ability to develop and achieve sales and marketing strategies and targets.
• Proficiency in using CRM software and other sales management tools.
• Solid analytical and problem-solving skills with a detail-oriented approach.
• Ability to work independently as well as collaboratively in a team environment.
• Strong organizational and time management skills to handle multiple tasks efficiently.