Manager Sponsorship

Job Description

The Sponsorship Manager will be responsible for managing various sponsorships across the Etihad Portfolio. The successful candidate will develop activation plans and strategies with partners, proactively work with key stakeholders and departments across the Etihad business and sponsorship agency, as well as creating detailed budgeting forecasts. The Sponsorship manager will be focused on how Etihad Sponsorships will create enhanced value across a few key business objectives.

Accountabilities

• Drive marketing and activation opportunities by creating and implementing innovative marketing-driven campaigns and events that align with business objectives and strategy, competition analysis, research, and best market practices globally.
• Own, maintain, and develop partnerships by coordinating weekly status meetings and ensuring up-to date status documents for owned partner accounts.
• Deliver best-in-class activations/events by leading ideation, campaign planning, budget management, and post-event analysis to ensure successful partner activations Create seasonal plans for partners alongside Etihad Sponsorship agency by developing and executing tailored seasonal plans that ensure business objectives are met, leveraging all available rights and activations.
• Deliver best in class sponsorship events ensuring alignment across all relevant Etihad departments Support budget and financial management by assisting in managing the departmental budget, tracking expenditures, and ensuring financial efficiency for partner accounts.
• Stay current with the sponsorship landscape by regularly reviewing sponsorship and marketing trends and formulating opinions on Etihad Sponsorship strategy Assist in reviewing sponsorship proposals formulating business cases where relevant Co-ordinate with both internal teams and external stakeholders to ensure smooth account operations and suggest improvements when necessary.
• Measure partner success by collaborating with internal departments and sponsorship agency to capture and measure partner activities, creating case studies, and tracking success metrics.
• Maintain shared documents by ensuring up-to-date tracking of key documents such as rights utilisation, invoices, and partnership payment schedules.
• Present project and activation plans and strategies to senior internal stakeholders.
  
  

• Minimum 5 years of relevant experience, including at least 3 years in marketing, events, or sponsorship roles
• Bachelor’s degree in business, Marketing, Business Administration, or a related field
• Proven experience managing multiple client accounts within a commercial, marketing, or sponsorship environment
• Strong relationship‑building and stakeholder‑management skills, with exposure to senior leadership
• Highly analytical and detail‑oriented, with strong research and trend‑analysis capability
• Excellent verbal and written communication skills with confidence in presenting to senior stakeholders
• Ability to work independently and handle multiple priorities in a fast‑paced environment
• Flexibility to work outside standard hours and attend domestic and international events
• Proficient in Microsoft Office tools
  
  

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

To learn more visit www.etihad.com

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