Manager Integrated Marketing Campaigns ME1271

MAIN PURPOSE OF JOB

To manage the delivery of Mediclinics national marketing campaigns across the priority service lines through the corporate team, and to own the national plan for the service lines outside the priorities and for other commercial priorities such as digital health and business development. The role leads doctor marketing strategy end to end, manages the day-to-day campaign permit process, and supports the Senior Manager, IMC Corporate on front-door triage and the weekly planning meeting, so that every initiative outside the priorities has an owner, a plan and a published turnaround time. Coordination of the IMC Cluster Managers sits with the Senior Manager, IMC Corporate. The role operates the corporate gates for multi-region work, as defined in the MCME marketing sign-off framework, as amended from time to time.

KEY RESPONSIBILITY AREAS

• National campaign delivery, rest-of-business and commercial priorities
• Front-door triage and planning meeting support
• Campaign Permit Management
• Doctor Marketing Strategy
• Brand Compliance & Policy Adherence
• Data & Privacy Compliance
• Effective Team Leadership And Management

REQUIRED EDUCATION

ESSENTIAL EDUCATION

Post Bachelors’ qualification in Marketing, Communications, Business, or related field with demonstration of continuous learning

DESIRED EDUCATION

Marketing and/or business qualification advantageous

REQUIRED EXPERIENCE

ESSENTIAL MINIMUM EXPERIENCE

6 - 8 years’ relevant marketing experience including national campaign or portfolio ownership and coordination across teams

DESIRED EXPERIENCE

Experience in healthcare or regulated industries with exposure to project management of multi-channel campaigns across digital and traditional platforms would be advantageous

REQUIRED JOB SKILLS AND KNOWLEDGE