Manager - Brand Marketing

About Us

JOB DESCRIPTION

Space42 (ADX: SPACE42) is a UAE-based AI-powered SpaceTech company that integrates satellite communications, geospatial analytics and artificial intelligence capabilities to enlighten the Earth from space. Established in 2024 following the successful merger between Bayanat and Yahsat, Space42’s global reach allows it to address the rapidly evolving needs of its customers in governments, enterprises, and communities.

Our vision is to pioneer beyond today for humanity to experience a better tomorrow. Space42 challenges traditional approaches with advanced AI and cutting-edge satellite technology, making space more accessible and redefining how data from space can be used on Earth. We aim to achieve this by connecting people to rewire potential, informing decisions to reimagine impact and enabling action to redefine tomorrow.

For more information visit: www.space42.ai, follow us on X and Instagram @Space42ai.

ROLE PURPOSE

The Brand Manager will be responsible for developing and executing strategic brand marketing initiatives that elevate Space42's brand identity and align with overall business goals. You will play a pivotal role in strengthening brand awareness, customer engagement, and loyalty by driving consistent brand messaging across all channels. Reporting to the VP of Brand Marketing, this role will collaborate closely with cross-functional teams to ensure that marketing campaigns are cohesive, innovative, and impactful.

Responsibilities

Brand Strategy & Execution

Implement and manage a cohesive brand strategy across digital, social, traditional, and experiential channels, ensuring consistent brand messaging and alignment with business objectives.

Integrated Marketing Campaigns

Plan, execute, and analyze multi-channel marketing campaigns to effectively communicate Space42's brand vision and drive customer engagement.

Cross-Functional Collaboration

Work closely with departments such as product, sales, and customer experience to ensure brand consistency and alignment with broader company goals.

Brand Guidelines

Oversee the development and implementation of brand guidelines to ensure consistent application across all internal and external communications.

Content Development

Create and manage compelling, brand-aligned content that enhances customer engagement and reinforces Space42's market positioning.

Internal Brand Alignment

Collaborate with internal communications to embed Space42's brand values and culture across the organization, ensuring employees become brand advocates.

Market Research & Insights

Conduct market research to stay informed on industry trends, consumer behavior, and competitive landscape to optimize brand strategy.

Performance Tracking

Define key performance indicators (KPIs) and regularly evaluate the effectiveness of brand initiatives, adjusting strategies to maximize impact and return on investment.

Stakeholder Management

Manage internal and external stakeholders to ensure alignment on brand initiatives and communications strategies.

Budget Management

Manage brand marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5-7 years of experience in brand marketing, ideally in a high-growth or innovative industry.
• Proven experience in developing and executing brand strategies across multiple channels.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Experience with data-driven decision-making, analyzing metrics, and optimizing performance.
• Excellent communication, leadership, and collaboration skills.
• Ability to think creatively and strategically, with a passion for brand-building .