Executive - Social Media Marketing 26M26

The Executive - Social Media Marketing is a critical role that entails managing and executing comprehensive social media strategies to enhance brand visibility and customer engagement. The ideal candidate will possess a blend of creativity and strategic thinking, ensuring that the company's social media presence is aligned with its objectives and targets. This position requires a detailed understanding of all facets of social media platforms, effective communication skills, and a passion for developing innovative content that resonates with audiences. The Executive will be responsible for engaging with both existing and potential customer bases through effective campaigns and insightful interactions to drive growth and brand loyalty.

Responsibilities

• Develop and implement strategic social media plans to align with business goals.
• Manage and oversee daily social media content creation and scheduling.
• Analyze social media metrics to assess performance and optimize campaigns.
• Collaborate with design and creative teams to produce engaging visuals and videos.
• Build and nurture relationships with social media influencers and brand advocates.
• Respond promptly to social media inquiries and comments with professionalism.
• Stay updated with the latest industry trends and digital marketing technologies.
• Implement definitive strategies to increase followers and overall brand presence.
• Coordinate with cross-functional teams to ensure brand consistency across channels.
• Create timely and engaging content optimized for specific social media platforms.
• Research and identify new opportunities for social media engagement and reach.
• Develop and manage social media advertising campaigns to maximize ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven work experience as a Social Media Manager or similar role.
• Excellent knowledge of Facebook, LinkedIn, Instagram, and Twitter functionalities.
• Strong analytical skills with a thorough understanding of social media metrics.
• Exceptional writing, editing, and verbal communication skills are essential.
• Proficiency in social media management and analytics tools is highly beneficial.
• Ability to work collaboratively and multitask in a fast-paced environment.
• Creative thinker with demonstrated experience in crafting unique content.
• Experience with sponsored posts and paid advertising strategies a plus.