Executive - Digital Marketing (225-923)

The Executive - Digital Marketing is a vital role within our marketing team, designed to enhance our brand's online presence and assure a robust digital footprint. This position requires a proactive individual with a passion for digital marketing trends, who can drive results through innovative marketing campaigns. The Executive will collaborate with various teams to ensure that digital strategies align with the overarching goals of the company. The ability to create compelling content, analyze metrics, and fine-tune campaigns for optimal performance is crucial. If you're looking to make a substantial impact in the digital landscape and possess a blend of creativity, strategic thinking, and technical know-how, this role offers an exciting opportunity to develop and execute digital campaigns that increase engagement, traffic, and conversions.

Responsibilities

• Develop and implement digital marketing strategies to achieve company objectives.
• Manage social media platforms, creating engaging content to increase audience interaction.
• Analyze web traffic and monitor the effectiveness of online marketing strategies.
• Collaborate with the content team to develop SEO-friendly content across digital platforms.
• Maintain up-to-date knowledge of the latest digital marketing trends and technologies.
• Coordinate with digital advertising and web representatives to enhance brand visibility.
• Track conversion rates and make necessary improvements to the organization's website.
• Utilize analytics tools to capture insights and improve digital marketing strategies.
• Create and manage effective email marketing campaigns to nurture lead relationships.
• Assist in the budget planning and management for digital marketing activities.
• Conduct regular competitor analysis to benchmark our digital marketing efforts.
• Ensure brand consistency across all digital channels and marketing materials.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field required.
• Experience in digital marketing, including SEO/SEM, email and social media campaigns.
• Proficiency with marketing software and tools, such as Google Analytics.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent communication skills and attention to detail in coordinating campaigns.
• Ability to work collaboratively in a fast-paced environment with cross-functional teams.
• Proven record of managing digital marketing budgets and optimizing resources effectively.