Executive - Digital Marketing (225-808)

As an Executive in Digital Marketing, you will be at the forefront of crafting and executing innovative marketing strategies that harness the power of online platforms. This role requires an in-depth understanding of the digital landscape and the ability to engage with audiences through various digital channels effectively. You will be responsible for driving brand awareness, increasing customer engagement, and enhancing our online presence. The ideal candidate will have a knack for analyzing data to inform marketing decisions, a creative mind for developing compelling content, and the ability to manage and optimize digital campaigns to generate tangible results. Working closely with cross-functional teams, you will ensure that digital initiatives align with business objectives and deliver against company goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple platforms.
• Manage and optimize social media accounts to enhance brand visibility and engagement.
• Plan, execute, and analyze paid digital campaigns to maximize return on investment.
• Create engaging and relevant content that resonates with target audiences.
• Monitor and report on performance metrics to drive data-driven marketing decisions.
• Collaborate with content creators to ensure alignment with brand messaging and goals.
• Stay updated with the latest trends and best practices in digital marketing.
• Leverage SEO strategies to improve search engine ranking and organic traffic.
• Manage email marketing campaigns, ensuring effective customer segmentation and personalization.
• Oversee the development and maintenance of the company’s website and digital presence.
• Work closely with sales teams to convert marketing leads into sales opportunities.
• Identify and build strategic partnerships to enhance digital marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Excellent analytical skills with the ability to interpret data and trends.
• Proficiency in using digital marketing tools and platforms like Google Analytics.
• Creative mindset with strong visual and content creation skills.
• Strong communication and collaboration skills with cross-functional teams.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Experience with SEO, PPC, social media, and content marketing campaigns.