Director Marketing And Communication

Job Description

Translate Cluster’s vision and business objectives into strategic marketing and communication plans adapting and delivering best-in-class approaches and activities.

Responsibilities

Core Responsibilities:

• Define and oversee marketing long-term and annual strategies for the Cluster and each of its businesses.
• Act as a key advisor in the cluster with regards to marketing and communications plans, campaigns, initiatives and programs.
• Lead all stakeholder engagement and foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
• Direct and lead strategic, results-driven and high-quality marketing and communications services to protect the reputation of and consistently promote the Cluster and its business units.
• Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
• Control budget allocations and spends for annual cluster marketing and communications activities intended to build reputation, position and promote Cluster and the businesses.
• Direct market research to study industry best practices; latest channels, materials and tools; and implement new ideas in the cluster.
• Explore opportunities and advise new markets to promote the cluster’s products and services.
• Evaluate and approve cluster’s marketing content and the appropriate channels to attract customers.
• Deliver reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans.
• People Management Responsibilities:
• Provide strong and visionary leadership , supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.
• Ensure that the team has access to the necessary resources, including budget and technology, to support their projects.
• Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas.
• Coach and mentor direct reports ensuring the effective management of their teams.
• Strategic Responsibilities:
• Oversee/guide the development of the brand strategy for Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments.
• Oversee/guide the activities of the marketing and communications department ensuring that the team’s output is integrated, meets objectives and is measured.
• Oversee/guide the processes, workflows and the structure of the department ensuring that they are optimised, and that high-quality output is delivered
• Ensure that the marketing and communications department is aligned with procurement, operations and HR to ensure smooth day-to-day operations.
• Oversee the plan for the provision of marketing assistance to Business Development when identifying new viable business lines.
  
  

• Bachelors degree or equivalent in marketing, communications, media or equivalent industry experience. Master's degree is a plus
  
  

• High level of proficiency in English; working knowledge of Arabic is desirable.
  
  

• A minimum of 15 years of experience in a similar role
  
  

• Experience in a Senior Management level or equivalent that includes a track record of success in marketing high value products or services to major clients, including multinational corporations in an international business to business environment.
• Ability to translate marketing strategies into annual plans and integrated promotional activities necessary to persuade, influence, and attract identified target audiences.
• Excellent communication, analytical, presentation and reporting skills.
• Wide understanding of marketing disciplines.
• Ability to make effective decisions and lead people in demanding situations.
• Ability to multitask and manage extensive portfolios that span across multiple businesses simultaneously.
• Ability to advocate innovation.
• Creative planner and problem solver.
• Excellent networking skills (stakeholder engagement) with the ability to influence across all levels.