Digital Media Marketing Executive

The Digital Media Marketing Executive plays a vital role in developing and implementing online marketing strategies to increase brand awareness, drive traffic, and generate leads across digital platforms. This role requires a deep understanding of digital tools, trends, and content creation strategies to execute impactful campaigns across social media, search engines, email, and other digital channels. The ideal candidate will have a strong grasp of analytics, creative thinking, and the ability to manage multiple campaigns simultaneously.

Responsibilities:

• Plan and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.

• Develop engaging content for websites, blogs, emails, and social media to attract and retain target audiences.

• Monitor and analyze campaign performance metrics, generating regular performance reports.

• Optimize digital marketing campaigns using SEO/SEM techniques and A/B testing.

• Collaborate with the creative team for visuals, videos, and graphic assets for campaigns.

• Stay updated on the latest digital trends, technologies, and best practices.

• Manage company’s online presence and reputation through active engagement and response.

• Coordinate with internal departments and external agencies for campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience in digital marketing or social media management.

• Proficiency in tools like Google Analytics, Facebook Business Manager, and email marketing platforms.

• Strong understanding of SEO, SEM, PPC, and online advertising strategies.

• Creative mindset with excellent written and verbal communication skills.

• Ability to manage multiple projects and meet deadlines.

• Knowledge of design tools (e.g., Canva, Adobe Suite) is a plus.