Digital Marketing Specialist (225-919)

As a Digital Marketing Specialist, you will play a critical role in developing, implementing, and overseeing online marketing campaigns that aim to drive traffic, engage stakeholders, and convert leads. You will be responsible for creating and optimizing digital content across various platforms such as social media, websites, and email marketing. Your expertise will contribute to analyzing web analytics to refine and adjust strategies that meet both project and organizational goals. You should be well-versed in digital marketing tools and trends, demonstrating an ability to keep pace with industry changes. Strong analytical skills, strategic thinking, and a creative mindset are essential for achieving success in this dynamic role.

Responsibilities

• Develop and implement strategic digital marketing plans to achieve company objectives.
• Create engaging and compelling content for various digital platforms and campaigns.
• Manage social media presence by posting content and responding to audience inquiries.
• Analyze digital marketing data and create insightful reports on campaign performance.
• Stay updated with the latest industry trends and competitive landscape for digital marketing.
• Collaborate with cross-functional teams to align digital marketing strategies with organizational goals.
• Oversee pay-per-click advertising efforts and optimize for maximum ROI.
• Ensure brand consistency across all digital channels and marketing materials.
• Evaluate emerging technologies and propose adoption where beneficial for the company.
• Utilize SEO best practices to enhance web presence and organic search rankings.
• Coordinate with external vendors to manage digital marketing related solutions and services.
• Develop and maintain a marketing calendar to strategically plan for campaign launches.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• Minimum of 2 years of experience in digital marketing or related role.
• Proficiency in digital marketing tools such as Google Analytics, AdWords, and SEO tools.
• Strong written and verbal communication skills for content creation and reporting.
• Proven ability to manage multiple projects and meet deadlines with minimal supervision.
• Experience in social media platforms and social media advertising is highly desirable.
• Analytical mindset to interpret digital marketing metrics and KPIs effectively.