Digital Marketing Specialist (225-613)

We are seeking an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of current digital marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Specialist will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. If you have a passion for digital marketing, a flair for creativity, and the drive to stay ahead in the ever-evolving digital landscape, you might be the perfect fit for our team. Join us and help elevate our brand's presence and engage with our target audience in meaningful ways.

Responsibilities

• Develop and execute digital marketing campaigns across multiple digital channels.
• Manage and optimize website and social media platforms to enhance user engagement.
• Analyze performance metrics for advertising campaigns to ensure maximum ROI.
• Collaborate with cross-functional teams to produce creative content aligned with brand goals.
• Conduct market research and leverage findings to inform digital marketing strategies.
• Monitor and report on SEO, SEM, and paid marketing campaign results.
• Utilize analytics tools to analyze user behavior and optimize web performance.
• Stay up-to-date with emerging digital marketing trends and technologies.
• Identify and evaluate new digital technologies to improve marketing performance.
• Coordinate with external vendors for campaign execution and platform management.
• Create engaging email marketing campaigns that resonate with targeted audiences.
• Implement and analyze A/B testing across all digital platforms for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven experience as a Digital Marketing Specialist or similar role required.
• Strong understanding of digital marketing concepts, including SEO, SEM, and PPC.
• Proficiency in using digital marketing tools such as Google Analytics and AdWords.
• Experience with content management systems and website optimization techniques.
• Strong analytical and project management skills are essential for this role.
• Excellent written and verbal communication skills with creative flair.