Digital Marketing Specialist 18F26

The role of a Digital Marketing Specialist at our company involves developing and executing digital marketing strategies that align with business goals. The ideal candidate will be responsible for managing online marketing campaigns, driving web traffic, and enhancing our online presence across all digital channels. This role requires a deep understanding of current digital marketing tools and trends, exceptional communication skills, and the ability to work effectively in a fast-paced environment. You must possess a passion for digital marketing and have the ability to translate brand objectives into actionable online strategies. Your efforts will directly contribute to building brand awareness and customer engagement. If you are enthusiastic about connecting with audiences through digital platforms and have a track record of successful digital campaigns, we invite you to join our dynamic marketing team.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for brand enhancement.
• Manage and optimize SEO/SEM, email, social media, and display advertising campaigns.
• Track and analyze metrics to assess the effectiveness of digital marketing initiatives.
• Collaborate with the creative team to produce engaging digital content for campaigns.
• Conduct research to identify emerging market trends and audience preferences.
• Oversee and manage social media accounts to improve engagement and follower base.
• Optimize website content for improved search engine rankings and audience reach.
• Develop PPC strategies to achieve a high return on advertising spends.
• Monitor online presence and reputation, responding promptly to customer inquiries.
• Allocate and monitor digital marketing budgets to ensure efficient spending.
• Conduct regular competitive research to keep ahead in the digital landscape.
• Coordinate with external agencies and freelancers for specialized marketing projects.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field is required.
• Proven experience as a digital marketing specialist or similar role is essential.
• Strong understanding of SEO, PPC, Google Analytics, and web traffic metrics.
• Excellent written and verbal communication skills are necessary for this role.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative skills to design innovative marketing strategies that engage audiences.
• Experience in using marketing software such as HubSpot, Marketo, or similar tools.