Digital Marketing Specialist 16F25

The Digital Marketing Specialist is a dynamic role designed for a creative and analytical individual passionate about driving successful marketing campaigns across digital platforms. This position demands a deep understanding of digital marketing strategies, the ability to analyze and interpret data, and the skill to create compelling marketing content. The successful candidate will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and services, enhancing brand awareness, and driving website traffic and acquiring leads/customers. Working in collaboration with cross-functional teams, the Digital Marketing Specialist will be instrumental in the strategic planning and execution of digital assets, ensuring alignment with overall marketing goals and objectives. The role requires up-to-date knowledge of current digital marketing trends, the capability to adapt to new technologies, and a strategic mindset to deliver innovative solutions for maximum impact.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online visibility.
• Create engaging content for various digital platforms to attract and retain audience interest.
• Manage and optimize SEO/SEM strategies to improve search engine rankings and web traffic.
• Monitor and analyze web analytics and key performance indicators to inform strategy adjustments.
• Oversee and execute email marketing campaigns to drive engagement and conversion rates.
• Collaborate with design and content teams to ensure cohesive brand messaging across channels.
• Stay updated with the latest trends and technologies in digital marketing and social media.
• Coordinate and manage paid media campaigns, including Google Ads and Facebook advertising.
• Conduct competitive research to identify opportunities and optimize campaigns accordingly.
• Provide regular reports and insights on the effectiveness of marketing campaigns and initiatives.
• Manage and grow social media presence across platforms like Instagram, LinkedIn, and Twitter.
• Develop and maintain partnerships with key influencers and digital content creators.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience in digital marketing or a similar role with measurable outcomes.
• In-depth knowledge of SEO, SEM, Google Analytics, and CRM software applications.
• Strong creative and analytical skills with an ability to interpret data meaningfully.
• Excellent written and verbal communication skills to convey complex information effectively.
• Proficient in using social media management tools and platforms for brand promotion.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Familiarity with web design and content management systems is an added advantage.