Digital Marketing Operations Manager 31J25

As a Digital Marketing Operations Manager, your primary objective is to oversee and enhance the digital marketing campaigns and operations of the organization. You will be responsible for coordinating and managing marketing initiatives, ensuring they are executed efficiently to achieve the desired results. This role requires a strategic thinker with a keen understanding of digital marketing trends and the ability to convert them into successful campaigns. You will work closely with various teams, including creative, analytics, and content, to plan, execute, and optimize campaigns across multiple digital platforms. Your efforts will be key in driving customer engagement and business growth through innovative and data-driven digital marketing solutions.

Responsibilities

• Lead and manage the execution of digital marketing campaigns across various platforms.
• Coordinate with cross-functional teams to align marketing strategies with business goals.
• Develop and implement marketing processes that enhance operational efficiency and effectiveness.
• Monitor and analyze campaign performance metrics, providing insights for continuous improvement.
• Ensure adherence to marketing budgets and optimize marketing spends for maximum ROI.
• Oversee the development of marketing materials and digital content that align with brand guidelines.
• Stay updated on industry trends and apply new strategies and technologies as needed.
• Train and mentor junior team members, fostering a collaborative team environment.
• Identify opportunities for innovation in digital marketing tactics and technologies.
• Facilitate communication between external vendors, agencies, and stakeholders.
• Develop comprehensive reports on campaign performance to guide future strategies.
• Collaborate with the IT department to ensure seamless integration of marketing systems.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing and operations management roles.
• Strong analytical skills to interpret data and make informed decisions.
• Proficiency in digital marketing tools such as Google Analytics and SEO tools.
• Excellent organizational and project management skills with attention to detail.
• Ability to handle multiple projects simultaneously and meet tight deadlines.
• Exceptional communication and leadership skills to manage cross-functional teams.