Digital Marketing Operations Manager (225-807)

The Digital Marketing Operations Manager is a pivotal role within an organization that strategizes, oversees, and implements digital marketing projects and initiatives. This position is responsible for leading the marketing team, optimizing digital campaigns, and driving brand awareness through various online channels. A successful candidate will possess strong leadership skills, a deep understanding of digital marketing techniques, and the ability to manage multiple projects simultaneously. The role requires collaboration with cross-functional teams to ensure the alignment of marketing strategies with business objectives. Additionally, the Digital Marketing Operations Manager must analyze market trends, monitor campaign performances, and make data-driven decisions to improve marketing efficiency and effectiveness. This position is critical to elevating the company's online presence and achieving a competitive edge in the digital marketplace.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with the company’s goals.
• Lead and mentor the digital marketing team to enhance their performance and productivity.
• Oversee the creation and management of online marketing campaigns across various platforms.
• Collaborate with content creators to produce engaging and relevant digital content.
• Monitor key performance indicators to assess the effectiveness of marketing activities.
• Manage digital marketing budgets to ensure cost-effectiveness and alignment with financial targets.
• Analyze market trends to identify new opportunities and areas for growth in digital marketing.
• Ensure compliance with data protection regulations and monitor digital marketing ethics.
• Coordinate with IT and web development teams to maintain optimal digital interfaces.
• Prepare regular reports and presentations for executive review on digital marketing performance.
• Facilitate communication and coordination between marketing, sales, and product development teams.
• Implement the use of marketing automation tools to streamline processes with efficiency.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in digital marketing or related fields.
• Proven leadership experience in a digital marketing managerial role is required.
• Strong analytical skills with the ability to interpret web analytics and marketing metrics.
• Excellent understanding of SEO/SEM and social media marketing strategies.
• Experience with using digital marketing tools and platforms such as Google Analytics.
• Effective communication and interpersonal skills for cross-team collaboration.
• Ability to manage multiple projects and meet deadlines under pressure.
• Demonstrated understanding of data protection regulations and marketing compliance.