Digital Marketing Manager 30J25

The Digital Marketing Manager will be at the forefront of our online growth efforts, spearheading campaigns that drive brand awareness and customer engagement across digital platforms. This role requires a strategic thinker with a deep understanding of digital marketing trends, technologies, and strategies. The ideal candidate will be responsible for shaping the company's online presence, from social media channels to email marketing strategies. As a leader, you will guide a talented team of digital marketers, coordinating efforts to ensure successful execution of marketing initiatives. You must be adept at analyzing data to inform strategic decisions and continuously optimize campaigns for maximum impact. The Digital Marketing Manager will work closely with stakeholders across the company to align digital strategies with business goals, ensuring cohesive integration of marketing efforts.

Responsibilities

• Develop comprehensive digital marketing strategies that align with company objectives.
• Oversee the execution of digital campaigns across multiple online channels.
• Manage and optimize performance for paid advertising, SEM, and SEO initiatives.
• Lead a team of digital marketers, providing guidance and professional development.
• Analyze campaign performance data to drive continuous improvement and optimization.
• Coordinate content creation and social media management to engage audiences effectively.
• Collaborate with cross-functional teams to ensure marketing initiatives support business goals.
• Monitor industry trends and competitor strategies to inform marketing tactics.
• Set and track KPIs to measure the success of marketing campaigns and initiatives.
• Ensure brand consistency across all digital channels and marketing materials.
• Develop partnerships and collaborations to expand digital reach and access new audiences.
• Prepare detailed reports on a regular basis to communicate results and insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of five years of experience in digital marketing management.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent leadership skills with experience managing cross-functional teams.
• Proficiency in digital marketing tools, including Google Analytics and AdWords.
• Exceptional written and verbal communication skills for effective stakeholder engagement.