Digital Marketing Manager (225-916)

The Digital Marketing Manager is a key position within our organization, responsible for developing, implementing, and managing strategies to enhance the online presence and market engagement of the company. This role is crucial for leading the digital marketing team and working collaboratively with other departments to ensure that all digital marketing efforts align with the overall business goals. The ideal candidate must have extensive knowledge of Internet marketing disciplines including content marketing, SEO, SEM, email marketing, social media, and analytics. Additionally, they should possess excellent communication skills to effectively convey strategic ideas and insights. A results-driven leader who can operate deftly in a fast-paced environment, the Digital Marketing Manager ensures that the company remains at the cutting edge of online marketing trends and technologies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company goals.
• Manage and lead the digital marketing team to optimize online campaigns and projects.
• Collaborate with internal teams to create cohesive, engaging, and high-performing marketing content.
• Monitor, analyze, and report on key performance metrics across all digital platforms.
• Oversee the company's websites, ensuring content is up-to-date and optimized for search engines.
• Implement and manage paid advertising campaigns, including social media, PPC, and display ads.
• Drive brand growth and awareness through strategic content and influencer partnerships.
• Stay ahead of digital marketing trends to bring innovative ideas to the team.
• Maintain the company's online presence by effectively managing social media channels.
• Ensure adherence to budgets and timelines for all digital marketing initiatives.
• Coordinate with analytics teams to refine targeting, segmentation, and performance evaluation.
• Lead market research and competitive analysis to inform decision-making and strategic planning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Proven experience as a Digital Marketing Manager or similar leadership role.
• Strong knowledge of SEO, SEM, Google Analytics, and digital marketing trends.
• Excellent verbal and written communication skills to deliver clear reports and insights.
• Ability to manage multiple projects simultaneously with outstanding organizational skills.
• Experience leading and motivating a team to achieve high-performance standards.
• Familiarity with online content marketing and social media strategies and practices.
• Demonstrated ability to set and achieve conversion goals and ROI benchmarks.
• Strong analytical and problem-solving abilities to address marketing challenges effectively.