Digital Marketing Manager (225-801)

As a Digital Marketing Manager, you will oversee the digital marketing strategies and campaigns that drive our company's online presence. Your role will involve planning, executing, and optimizing digital marketing strategies to enhance brand awareness, increase market share, and drive conversions. You will work closely with cross-functional teams and manage various digital marketing channels to ensure that the company's marketing efforts are effectively integrated into the broader business strategy. This position requires a strategic thinker capable of analyzing market trends and customer insights to drive innovation and effectiveness in digital marketing efforts. You should be well-versed in all aspects of digital marketing, possess exceptional communication skills, and have a track record of delivering high-impact campaigns.

Responsibilities

• Develop, implement, and manage digital marketing strategies across multiple channels.
• Coordinate with content, design, and product teams to create engaging digital campaigns.
• Monitor and analyze competitor offerings and adjust marketing strategies accordingly.
• Utilize analytics tools to report on campaign performance and assess ROI.
• Manage and optimize paid advertising campaigns across search and social platforms.
• Oversee the company's social media strategies and engage with relevant audiences.
• Enhance brand awareness within the digital space and increase site traffic.
• Identify and research trends, innovations, and best practices in digital marketing.
• Collaborate with external agencies to achieve seamless execution of marketing plans.
• Ensure all digital marketing campaigns are compliant with current industry standards.
• Lead and motivate a diverse team of digital marketing and content specialists.
• Design and implement email marketing strategies to foster customer engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent field of study.
• At least five years of experience in digital marketing or related field.
• Proficiency in using digital marketing tools and platforms such as Google Analytics.
• Strong analytical skills and data-driven thinking to inform decision-making.
• Excellent written and verbal communication skills and creative thinking ability.
• Demonstrated success in managing and leading a team of marketing professionals.
• Strong project management skills with the ability to multitask effectively.