Digital Marketing Manager 19J25

The Digital Marketing Manager is an integral part of a company's marketing team, responsible for creating and overseeing online marketing strategies that drive brand awareness and customer engagement. This role requires a sharp analytical mind, creative vision, and the tactical skills to implement marketing campaigns across various digital platforms such as social media, email, search engines, and online advertising. The Digital Marketing Manager must stay current with digital marketing trends and possess the ability to adjust strategies based on performance analytics. This position is ideal for a proactive professional who thrives in fast-paced environments and is passionate about leveraging cutting-edge marketing technologies to achieve business objectives.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to boost online presence.
• Coordinate with cross-functional teams to create cohesive marketing campaigns.
• Oversee the execution of marketing campaigns on social media platforms.
• Manage and improve online content, considering SEO and Google Analytics.
• Monitor competition and provide suggestions for improvement in digital marketing.
• Utilize strong analytical skills to evaluate end-to-end customer experience across channels.
• Collaborate with internal teams to design and execute campaign strategies and goals.
• Analyze data to ensure successful marketing outcomes and optimize strategies.
• Coordinate with SEO specialists to enhance web content and improve site rankings.
• Manage budget and allocate resources for efficient execution of digital projects.
• Generate engaging and relevant content for a variety of digital media channels.
• Track and report on campaign performance metrics and recommend plan adjustments.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum of 3 years of experience in digital marketing or related roles.
• Proficiency with digital marketing tools and CRM software systems needed.
• Strong knowledge of social media platforms and best practices in marketing.
• Excellent analytical skills and the ability to interpret complex performance data.
• Demonstrated ability to lead digital marketing initiatives across various platforms.
• Strong project management skills and ability to manage multiple campaigns simultaneously.