Digital Marketing Manager 09N25

A Digital Marketing Manager plays a pivotal role in devising, executing, and optimizing digital marketing campaigns across multiple online channels. This role is crucial for brand recognition, customer engagement, lead generation, and driving online sales. The Digital Marketing Manager must possess in-depth knowledge of various digital marketing platforms, strong analytical skills, and the ability to create actionable insights from data. This position requires a highly organized individual who can juggle multiple campaigns while keeping a keen eye on ROI and performance metrics. An effective Digital Marketing Manager is both a strategic thinker and a hands-on practitioner, adept at creating compelling marketing strategies that resonate with the targeted audience and deliver measurable results.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Oversee and manage all digital marketing campaigns, ensuring alignment with objectives.
• Stay updated with digital marketing trends and implement new technologies effectively.
• Create and manage engaging content for various online channels and platforms.
• Analyze digital marketing analytics to gauge effectiveness of campaigns and develop improvements.
• Collaborate with cross-functional teams to maintain brand consistency in marketing efforts.
• Optimize online advertising campaigns, including SEM, social media, and display advertising.
• Manage SEO/SEM strategies to ensure content is visible and relevant in search engines.
• Conduct market research to identify new opportunities and competitive strategies.
• Develop and maintain a budget for digital marketing efforts, optimizing spend and performance.
• Coordinate with content creators to ensure alignment with marketing objectives and campaign needs.
• Prepare and present regular reports on campaign performance to stakeholders and leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of 3-5 years of experience in digital marketing or a related role.
• Proven track record of successful digital marketing campaigns with quantifiable results.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in web analytics tools, such as Google Analytics and SEMrush, is necessary.
• Excellent project management skills and the ability to handle multiple projects simultaneously.
• Exceptional communication skills, both written and verbal, with an eye for detail.
• Experience with marketing automation and CRM tools to drive customer engagement.