Digital Marketing Executive 26F26

As a Digital Marketing Executive, you will be at the forefront of our digital marketing strategies, utilizing your expertise to drive brand awareness, engagement, and conversion across various online platforms. You will develop, implement, and manage marketing campaigns that promote our company's products and services, working in close collaboration with our creative and analytics teams. Your role will involve leveraging a mix of skills in content creation, digital advertising, SEO, SEM, social media, and data analysis. As part of a dynamic marketing team, you will contribute to elevating our digital presence, engaging our target audience, and ensuring that our marketing efforts align with the overall company goals and brand vision. Staying updated with the latest digital marketing trends and identifying new opportunities for engagement and growth will be a critical component of your job.

Responsibilities

• Develop and implement digital marketing campaigns across various online platforms.
• Collaborate with creative teams to produce engaging content and promotions.
• Analyze and report on performance data to drive ongoing marketing improvements.
• Manage the company’s social media profiles and digital presence effectively.
• Oversee pay-per-click (PPC) advertising efforts, optimizing for best results.
• Utilize SEO best practices to enhance organic search rankings and traffic.
• Work with content creators to develop innovative and compelling content.
• Identify market trends and insights, adjusting strategies accordingly.
• Coordinate with sales and product teams to align marketing objectives.
• Monitor competitors’ activities and campaigns, analyzing their digital impact.
• Ensure brand consistency across all digital marketing channels and materials.
• Test and optimize landing pages for improved lead generation and conversion rates.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing or a related field of expertise.
• Strong knowledge of online marketing tools, platforms, and best practices.
• Excellent analytical skills with the ability to interpret data insights effectively.
• Experience with content management systems and website analytics tools.
• Proficiency in using Google Ads, Facebook Ads, and other advertising platforms.
• Ability to work collaboratively in a team-oriented environment and meet deadlines.