Digital Marketing Executive 11D25

The Digital Marketing Executive plays a pivotal role in planning, executing, and optimizing digital marketing efforts across various online channels. This dynamic position involves collaborating with various teams to craft strategies that align with the company's marketing goals. The Digital Marketing Executive is responsible for enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a passion for digital marketing, a creative approach to problem-solving, and the ability to stay current with the latest technology and trends in the digital space. If you're enthusiastic, innovative, and ready to contribute to a company's growth in a fast-paced environment, this role is ideal for you.

Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms.
• Coordinate with design and content teams to produce engaging marketing materials.
• Analyze digital marketing data to optimize campaign performance and engagement.
• Manage the company's digital presence, including website and social media platforms.
• Identify new trends in digital marketing and incorporate them into strategies.
• Collaborate with the sales team to ensure alignment on brand messaging and goals.
• Create and manage an editorial calendar that aligns with marketing strategies.
• Implement SEO strategies to improve the company's search engine rankings.
• Monitor competitor activities and provide insights for strategic adjustments.
• Prepare reports and presentations on campaign performance and ROI.
• Handle online brand awareness and reputation management activities.
• Work with external vendors to execute digital marketing campaigns if required.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Minimum of 2 years experience in digital marketing or related roles.
• Strong understanding of current online marketing concepts and strategies.
• Excellent analytical skills with the ability to interpret data effectively.
• Proficiency with digital marketing tools such as Google Analytics, SEO tools.
• Outstanding communication and interpersonal abilities for team collaboration.
• Creative problem solver with a passion for innovation and marketing technologies.