Digital Marketing Data Analyst Position

The Digital Marketing Data Analyst plays a crucial role in analyzing marketing performance, uncovering insights, and optimizing digital campaigns across various channels. This role focuses on leveraging data analytics to measure the effectiveness of digital marketing efforts, including website traffic, social media campaigns, email marketing, and paid advertising. The ideal candidate is data-driven, possesses strong analytical skills, and has a deep understanding of digital marketing strategies and tools.

Key Responsibilities

Data Collection & Reporting

• Collect, analyze, and interpret data from various digital marketing platforms (e.g., Google Analytics, Facebook Ads Manager, Google Ads, email marketing platforms).
• Create regular reports and dashboards to track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
• Ensure data accuracy and consistency across reporting tools and systems.
• Communicate insights and findings clearly to the digital marketing team and other stakeholders to inform decision-making.
  
  

• Evaluate the effectiveness of digital marketing campaigns (paid search, display advertising, social media, content marketing, etc.) and provide actionable recommendations for optimization.
• Use A/B testing, multivariate testing, and other testing methods to assess the impact of different campaign strategies and creative variations.
• Track and analyze the performance of online ads, social media posts, email campaigns, and landing pages to identify opportunities for improvement.
  
  

• Analyze customer data to identify segmentation opportunities based on behavior, demographics, or purchase history.
• Collaborate with the marketing team to develop more personalized marketing strategies and better-targeted campaigns.
• Use data to improve audience targeting, refine customer personas, and optimize media spend.
  
  

• Create visually appealing and easy-to-understand dashboards and reports that highlight key insights for senior management and other teams.
• Use data visualization tools (e.g., Tableau, Power BI, Google Data Studio) to present data in a meaningful way and make complex findings accessible to non-technical audiences.
• Translate data trends into clear, actionable insights and marketing recommendations that drive business outcomes.
  
  

• Monitor and report on organic and paid search performance, including keyword rankings, click-through rates (CTR), and quality scores.
• Analyze SEO performance and identify opportunities to improve organic search rankings and increase visibility.
• Track and optimize paid search campaigns (Google Ads, Bing Ads) for efficiency and performance, providing recommendations for keyword bidding and budget allocation.
  
  

• Track social media performance across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), analyzing engagement, follower growth, and conversion metrics.
• Analyze website traffic data to evaluate the effectiveness of landing pages, content, and user journeys.
• Provide recommendations to improve website performance, reduce bounce rates, and increase user engagement.
  
  

• Work closely with the content, email marketing, and social media teams to ensure digital marketing strategies are aligned with data-driven insights.
• Provide data support for content creation, advertising strategies, and promotional campaigns.
• Assist in the development of content calendars and social media strategies based on performance data and audience insights.
  
  

• Conduct market research to identify industry trends, competitor performance, and digital marketing best practices.
• Stay up-to-date on the latest digital marketing tools, analytics platforms, and trends to ensure the company is utilizing the most effective strategies and techniques.
  
  

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• 2–4 years of experience in digital marketing analytics or data analysis.
• Strong proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and Excel (advanced functions, pivot tables, etc.).
• Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.
• Knowledge of digital marketing channels including paid search, SEO, email marketing, social media, and display advertising.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  
  

• Experience with A/B testing, conversion rate optimization (CRO), and multivariate testing.
• Understanding of attribution models and customer journey analysis.
• Proficiency in SQL or other database querying languages.
• Knowledge of e-commerce platforms (e.g., Shopify, WooCommerce) and tracking for e-commerce performance metrics.
  
  

• Increased ROI on digital marketing campaigns and ad spend.
• Improvement in website traffic, conversion rates, and engagement metrics.
• Successful identification of growth opportunities based on data analysis.
• Timeliness and accuracy of reporting, dashboards, and insights.