Digital Marketing Coordinator 22O25

The Digital Marketing Coordinator is an integral part of the marketing team, responsible for executing and managing online marketing campaigns that align with the organization's goals and objectives. This role requires a creative forward-thinker with the ability to handle multiple digital marketing channels, including SEO, PPC, social media, and content marketing. As a Digital Marketing Coordinator, you will work closely with cross-functional teams to ensure the successful execution of strategic marketing initiatives and monitor their impact on brand awareness and conversion rates. This position is pivotal in driving the company’s digital marketing performance by leveraging analytics, creativity, and comprehensive digital strategies to engage and convert target audiences effectively.

Responsibilities

• Develop and implement digital marketing strategies to support company goals.
• Coordinate with agency partners and vendors for campaign execution.
• Monitor, analyze, and report on digital campaign performance metrics.
• Update website content using a content management system (CMS) regularly.
• Facilitate company growth through targeted SEO and PPC strategies.
• Manage the creation and distribution of engaging digital content.
• Collaborate with creative teams to develop visual content for campaigns.
• Maintain up-to-date knowledge of digital marketing trends and technologies.
• Track and report the effectiveness of social media campaigns.
• Support online presence through regular monitoring and engagement.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Coordinate webinars, online events, and other digital initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of two years of experience in digital marketing coordination.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent understanding of SEO/SEM strategies and best practices.
• Strong project management skills and ability to manage multiple tasks.
• Experience with social media management and online content creation.
• Excellent communication and interpersonal skills for team coordination.