Digital Marketing Coordinator 18M26

The Digital Marketing Coordinator is a pivotal role within our marketing team, responsible for managing and executing various digital marketing strategies to drive brand awareness and lead generation. This dynamic position requires a proactive individual with a comprehensive understanding of digital marketing technologies, strategies, and best practices. The ideal candidate will work closely with the marketing manager and collaborate with cross-functional teams to ensure digital marketing campaigns align with company goals and objectives. This role necessitates strong analytical skills to interpret digital marketing data and transform insights into actionable, impactful strategies. A passion for all things digital and a keen eye for detail will be critical to thrive and succeed in this fast-paced environment.

Responsibilities

• Develop and manage digital marketing campaigns across various online channels.
• Coordinate with creative teams to produce compelling and engaging marketing materials.
• Analyze website and campaign performance using analytics tools to optimize strategies.
• Collaborate with social media experts to manage and grow social media presence.
• Conduct research to identify new digital marketing trends and opportunities.
• Utilize SEO best practices to enhance the ranking and visibility of company websites.
• Manage email marketing efforts including campaign creation, analysis, and reporting.
• Assist in maintaining and optimizing PPC campaigns to maximize ROI.
• Coordinate content creation for blogs, social media, and other digital platforms.
• Monitor competitor activities and provide insights for possible marketing opportunities.
• Collaborate on the design and execution of digital marketing events and webinars.
• Manage relationships with external digital marketing vendors and service providers.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing with a strong online portfolio.
• Proficient in digital marketing tools and platforms such as Google Analytics.
• Excellent communication and interpersonal skills to collaborate effectively.
• Strong analytical skills to interpret digital marketing metrics and insights.
• Familiarity with SEO, PPC, and social media marketing best practices.
• Ability to manage multiple projects and meet tight deadlines effectively.