CRM Manager

About Anghami:

Anghami Inc. is home to two of the region’s most dynamic digital entertainment platforms—Anghami and OSN+. Together, they’ve created a powerhouse reshaping how the Middle East and North Africa (MENA) region experiences music, premium video, podcasts, and live entertainment.

Founded in 2012, Anghami is the MENA region’s leading multimedia streaming platform, connecting a community of over 120 million users, including 2.5 million paid subscribers. With headquarters in Abu Dhabi and offices across Dubai, Beirut, Cairo, and Riyadh, Anghami proudly became the first Arab tech company listed on NASDAQ (ANGH), making it more than a platform—it’s a hub for innovation, offering diverse entertainment experiences.

In 2024, Anghami joined forces with OSN+, the region's go-to platform for premium video streaming. OSN+ is known for its exclusive HBO series, Max Originals, and a great mix of local and international content. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings even more exciting entertainment to the Anghami ecosystem, offering a complete experience for millions of users.

At Anghami Inc., we’re passionate about building experiences that empower users to explore, connect, and share through entertainment. The team constantly pushes boundaries, crafting tools and features that allow people to express themselves and tell their unique stories.

Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.

About the Role:

We are seeking a high-agency and data-driven CRM Manager to lead our customer relationships and refine our lifecycle marketing initiatives. You will be responsible for developing and executing strategic lifecycle programs aimed at enhancing user engagement, retention, and conversion rates. You will collaborate with cross-functional teams to optimize marketing efforts, manage CRM projects from ideation to execution, and ensure our communications are relevant and effective. This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams mainly - product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.

What you’ll be doing:

● Design, develop, and implement end-to-end CRM campaigns that drive user activation, engagement, retention, reactivation, and conversion across multiple channels, including email, in-app messaging, and push notifications.

● Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.

● Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.

● Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation ensuring alignment with company growth objectives.

● Work closely with Brand, Editorial, Creative & Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.

● Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.

● Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.

● Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.

Must Haves:

● 4+ years of experience in CRM, Email Marketing and an overall experience of 4-9 years in Marketing / Growth / Engagement, CLM related domains.

● Track record of leading successful growth projects driving profitability, engagement, subscription

● Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, MoEngage, etc.) in a consumer internet org.

● Strong analytical skills with experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.

● Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.

● Must have worked in a role that entailed running experiments, a/b tests, multivariate tests OSN-Internal

Nice to have:

● Experience in Subscription Businesses, OTTs, Streaming Platforms is a plus.

● Fluency in Arabic is not mandatory but helpful

● SQL experience and proficiency

● Direct experience using Braze

About You

● Ability to bring strategic clarity on ambiguous problems

● Operates with high-agency

● Knack for data and nuanced judgement biased towards customer experience

● Speed and execution-obsessed

● Resourceful and low-ego learning mindset

● Ability to lead with influence