Corporate Director Of Social Media

Job Description

We are currently seeking passionate and dynamic Marketing professionals who pride themselves on their creativity, innovation, and ability to deliver exceptional brand experiences.

As the Corporate Director of Social Media, you will lead Rotana's global social media strategy, shaping how our brands connect with millions of guests across the world. This is a unique opportunity to influence one of the Middle East's leading hospitality brands by creating culturally relevant, socially driven, and performance-focused digital storytelling that inspires engagement and drives commercial success.

Working closely with the Global Marketing team, you will develop innovative social media strategies across multiple platforms while collaborating with Digital, PR, Commercial, Content, Performance Marketing, and hotel teams to ensure a consistent and impactful brand presence across all markets.

Key Responsibilities

• Developing and executing Rotana's global social media strategy aligned with business objectives and brand positioning.
• Leading the global social content calendar, ensuring campaigns support commercial priorities, hotel openings, loyalty programmes, partnerships, and key cultural moments.
• Driving audience growth, engagement, brand awareness, and commercial performance through innovative social-first strategies.
• Championing emerging trends, new platforms, creator partnerships, and evolving digital technologies to keep Rotana at the forefront of social media innovation.
• Leading paid and organic social content strategies in collaboration with Marketing, PR, Digital, and Commercial teams.
• Overseeing executive social media presence and thought leadership initiatives across platforms such as LinkedIn.
• Managing global social media agencies, creative partners, influencers, and platform relationships to deliver best-in-class campaigns.
• Monitoring campaign performance, audience insights, and social analytics to continuously optimise content and maximise ROI.
• Developing global social media governance, best practice guidelines, and capability-building programmes for hotel teams worldwide.
• Providing strategic support for hotel pre-openings, rebranding projects, and major brand initiatives across the Rotana portfolio.
• Managing the annual social media budget while ensuring effective investment across content production, paid media, creator partnerships, and agency support.
  
  

Skills

Education, Qualifications & Experiences

• Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline (Master's degree preferred).
• Minimum 8 years' experience in social media, digital marketing, or content strategy, including at least 3 years in a senior leadership role.
• Proven experience leading social media for an international hospitality, travel, or lifestyle brand.
• Deep expertise across Meta, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
• Strong understanding of social media algorithms, creator ecosystems, paid social advertising, and audience growth strategies.
• Experience managing global agencies, creative production, influencer partnerships, and cross-functional teams.
• Strong analytical mindset with the ability to translate insights into actionable content strategies.
• Excellent project management, communication, copywriting, and stakeholder management skills.
• A passion for creativity, innovation, digital culture, and emerging trends.
  
  

Knowledge & Competencies

The ideal candidate will demonstrate-

• Exceptional creativity and visual storytelling capabilities.
• Strategic thinking with strong commercial awareness.
• Advanced understanding of social media platforms and digital trends.
• Strong leadership and team development skills.
• Excellent analytical and decision-making abilities.
• Outstanding communication and influencing skills.
• Ability to thrive in a fast-paced, global, multi-market environment.
• Passion for hospitality, luxury, travel, and guest engagement.
  
  

If you are an innovative digital leader with a passion for creating impactful social experiences and shaping the future of hospitality marketing, we invite you to become part of Rotana's global success story.

---