Brand Portfolio Executive (225-1012)

The role of a Brand Portfolio Executive is pivotal in managing and developing a company's brand portfolio to maximize market dominance and company growth. This position primarily focuses on analyzing market trends, consumer demand, and competitive activity to strategize brand development and marketing campaigns. The Brand Portfolio Executive will work closely with cross-functional teams, including marketing, sales, and product development, to ensure the effective positioning of the brand and product offerings. A successful candidate will bring creative solutions to brand challenges, enhance brand equity, and contribute to the overall vision of the company's strategic differentiation in the marketplace. The individual in this role should have strong leadership skills, the ability to communicate a brand's vision effectively, and a keen sense for identifying potential growth opportunities within the brand portfolio to achieve business targets.

Responsibilities

• Develop and implement comprehensive brand strategies to boost market share.
• Collaborate with marketing teams to align brand strategies with marketing initiatives.
• Conduct market analysis and consumer research to guide product positioning.
• Work with sales teams to identify opportunities to expand brand presence.
• Monitor competitive activity and adjust brand strategies to maintain a leading edge.
• Communicate brand strategies with cross-functional teams to ensure coherence.
• Oversee the creation and production of promotional materials and campaigns.
• Analyze financial metrics to assess the brand's return on investment.
• Ensure consistent brand messaging across all customer touchpoints and channels.
• Develop and manage relationships with external partners and stakeholders.
• Prepare regular reports on brand performance for senior management review.
• Identify potential new segments and markets for brand expansion and growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years experience in brand management or marketing roles.
• Strong analytical skills with the ability to interpret large datasets effectively.
• Proven ability to develop strategic plans and oversee their execution.
• Excellent communication skills, both verbal and written, for diverse audiences.
• Demonstrated experience in working collaboratively with cross-functional teams.
• Proficiency in using marketing software and analytics tools to drive insights.